Email from Jeff Bezos, CEO of Amazon

Yesterday afternoon I got a reply from my Email to Jeff Bezos. You can read the original email below, but here is his reply:

“Thank you so much for sharing this. It’s always great to hear all of the kind acts that lead to people having joyous holidays. I’m really glad to hear Amazon (and Prime) were able to help in a small way to make this happen, but all the credit really needs to go to you and the others who followed your example in sharing these gifts.

I hope you and yours have a Merry Christmas and wish you all the best!”

In other updates, the confirmed gift total (excluding donations— several hundred dollars have been donated to Toys For Tots, and ChildsPlayCharities.org) is at $6,300.52 as of 5:44 am on Christmas Eve. As of right now, 102 donors have been confirmed with more still updating their information.

We’ve also been reblogged by the Go Mobile blog of the LA Times (http://go.tumblr.com), and I’ve been interviewed by Sokius (www.sokius.net). Thank you to everyone who made this all possible and a Merry, Merry Christmas to everyone.


24 Hours In

Well, it’s been a little over 24 hours since my post went up on Reddit. People are still commenting every few minutes offering to help.

When people started offering me cash donations, I directed them to donate or purchase an item for ChildsPlayCharity.org. I don’t know how many donors have done this so far, but I’m hoping many have.

In addition, a number of generous donations have been made to ToysForTots.

So far, according to the voluntary spreadsheet that donors can fill in, $5315 in gifts to other individuals on Reddit have been verified. That is amazing! In just 24 hours, we have ensured that more than 130 families (the number verified so far) have had gifts to make their Christmas special.

Gifts were given to all kinds of needy members— parents for their children, siblings for their younger siblings, and even some for younger people to give their elderly parents. Some posters asked for surprise gifts for their friends or neighbors they know are struggling. The outpouring of support is really incredible.

We’ve all really shown everyone that the internet has a heart. Don’t let the giving stop once the holiday is over. Find a way to make a day a little brighter in your own way.


Pretty sure this wasn’t just my thread, but I thought it was funny anyway…we broke Reddit!

Pretty sure this wasn’t just my thread, but I thought it was funny anyway…we broke Reddit!


Thanks to a generous reddit poster, we have made the front page of NewBusiness UK!
As of right now, more than 280 people have offered to match or beat my original offer. That adds up to almost $10,000 in gifts distributed in a little over 15 hours.

Thanks to a generous reddit poster, we have made the front page of NewBusiness UK!

As of right now, more than 280 people have offered to match or beat my original offer. That adds up to almost $10,000 in gifts distributed in a little over 15 hours.


Email to Amazon CEO

I’ve emailed Jeff Bezos to let him know what Amazon has helped all of us at Reddit do tonight:

“Mr. Bezos—

I have no idea if you’ll read this, or if this email address even gets to you, but I wanted to send an email to let you know what Amazon has helped those of us over at Reddit to accomplish tonight.

I started a thread at 6pm EST offering to buy a $30 or under gift for a needy family anywhere in the USA. In about 10 minutes, I got a request for an Easy Bake Oven, which was promptly dispatched to Oregon.

By 6am EST, that thread had ballooned into more than 200 Prime (and even a few non-prime) members using our free shipping benefit to make sure more than TWO HUNDRED children had something under the tree this year. All in just 12 hours, with one post and a $19.99 Easy Bake Oven.

So thanks, Amazon, for helping us work a Christmas miracle for a few hundred kids around the country.

You can see the amazing thread here: http://www.reddit.com/r/AskReddit/comments/epktk/i_have_6_more_hours_to_order_a_gift_on_amazon_to/

Merry Christmas!”

I’m hopeful that posters to the original thread will submit it to some major blogs. I’m really hoping to expose this side of the internet and show everyone that one person really can make a difference.


Now at 5:50am, we’ve slipped to #6, but with more than 3000 upvotes and almost 1000 comments.

Now at 5:50am, we’ve slipped to #6, but with more than 3000 upvotes and almost 1000 comments.


And now we are #1 with more than 600 comments and almost 2000 upvotes at 11:54pm.

And now we are #1 with more than 600 comments and almost 2000 upvotes at 11:54pm.


Here we are, the #2 post on Reddit, with over 500 comments and almost a thousand upvotes. This screenshot is from 11:07pm.

Here we are, the #2 post on Reddit, with over 500 comments and almost a thousand upvotes. This screenshot is from 11:07pm.


Today, you…tomorrow, me.

Today I proved the premise of this blog— it all starts with one.

I am a “lurker” on Reddit.com. I read many of the postings, but don’t often respond. The site is an aggregation of all that can be found on the internet: rants, pictures, links, news posts, random comments. However, I’d occasionally see instances where one poster offered up an item or service to another poster who might be in need.

While making Christmas cookies this evening, after a nice dinner in my lovely home, I decided to put up a post offering a $30 or less gift from Amazon to be shipped to a needy recipient’s house by Christmas Eve. The Amazon connection was really coincidental— I simply happen to be a member of Amazon Prime, and I knew that Amazon could be relied on to deliver a gift on time.

The idea actually came from a long-standing tradition in our family. A local facility that provides housing and support to families who are displaced by homelessness, abuse, etc has an “adopt a family” program at the holidays. The family provides wish lists, and the adoptive family purchases the gifts and returns them to the facility. We have done this as a family for about 10 years now, and I have gotten used to granting wishes off a list instead of buying toys to be donated to a general pool. So I decided to see how well this would go over on the internet.

So I posted up my post, and before I even had a response asking for my gift, I had two other posters offering to match as well.

And then the post EXPLODED.

By 11:28pm, as of this writing, more than 180 other posters had matched or exceeded my offer. The outpouring of generosity for total strangers was both astonishing and heartwarming. I have received hundreds of messages in the past four hours.

All it took was one post, and one Easy Bake Oven, to make a Christmas wish come true for more than 180 other families.

Some will argue that there’s no checks on the internet, and we could be sending gifts and toys to people who don’t need them, when we could be donating them to an organization like Toys for Tots instead. I choose to believe in the goodness of the human nature, and I liked the idea of fulfilling a real wish. It was especially fulfilling since I never got an Easy Bake Oven myself, despite wanting one for many years as a child. I think programs like Toys for Tots are great— but I also think it may be easier for some families who have fallen on hard times to accept help from the internet, instead of from an organization like Toys for Tots.

I know that most people who are on Reddit are not truly impoverished. After all, they have internet. They are generally a pretty educated set. But I also know that there are a lot of participants there who have lost a lot of their lives in the recession, due to unemployment, military service, or any number of causes that those of us who don’t face them can’t understand.

You can do this in your community next year— call up a local shelter, assistance facility, orphanage, and inquire about “Adopting” a child, a family, or a soldier for Christmas. Or you can start your own post and change Christmas for almost 200 families, just for your $19.99 item from Amazon.

We’re all in this together, and the holidays are a time of giving. The community of Reddit proved that today.